Selecting a video partner that lacks the resources, knowledge, and industry experience needed to deliver a premier quality video is the # 1 mistake that businesses make in video marketing. It’s unfortunate, but your viewers and potential customers are going to be critical and judgmental of you by the quality of your video (bad video = bad business). This can directly affect not only your brand, but also your success.
Although video can be created by anyone with a smartphone, one big mistake that business owners make is putting a video online that is a poor representation of their brand and business. It is important for businesses to work with video production partners who are not just familiar with their industry, but also excel in it. To avoid this mistake, ask yourself: Do I have the time, resources, and expertise necessary to attempt producing a video myself? If I choose to partner with a video production company, are they professionals and do they have expertise in my industry to deliver a great product that best suits my specific needs? You have one chance to impress a potential patient, make it count!