Making your video too long is one of the biggest mistakes in video marketing. The internet has trained people to have limited media attention spans. This means that if you want your video to be watched, it needs to be short, sweet, and to the point. To avoid this mistake, adopt a “shorter is better” attitude, and trim the video fat.
For most online marketing videos, 60 seconds is the sweet spot. But, Creatives can get away with longer videos -- not too much longer: 3 minutes max. That's because, if you do it right, your marketing video will be story based and beautiful to look at so viewers will be in a position of always wondering "what will happen next?"
Even story-based marketing videos must contain a beginning, middle and end; even if it's only a minute long! The story needs to be distilled down to its bare bones. And because pictures speak a thousand words, the images serve to tell the story in less time, and with more emotion than if it were a longer video filled with more information. The best marketing videos use broad strokes to tell a story in a short amount of time while leaving the details for the text on a website, which viewers may be lots more interested in reading after watching the video.
Contact us to schedule a free consultation to find out how you can weave your
story into your marketing videos to build your business.