A beautiful flower commands more attention than a weed. Flowers make us happy, they smell good, they feel soft, they’re colorful, they brighten our day. We only stop looking at them when their lives are over. Even though Morning Glories have short life spans, they too stop us in our tracks with their perfect blooms - if only for a little while.
A marketing videos don't last long either - no more than a few minutes. But, even though it's short, if it's beautifully shot, it will command attention and we won’t want to take our eyes off it until it’s over.
And, this is the goal of an effective marketing video: to engage viewers so they will watch it until it's over . . . Because, then the chances of them wanting to find out more about you and what you do will multiply exponentially!
There are two overriding components to a well done marketing video: Story and beauty. Merge them and you'll make magic!
To find out how you can weave your story into your marketing videos to build your business, contact me for a complimentary consultation at 973-271-9818.